Overview

Select Date Range

Performance over time

Searches

Top searches and words within searches where people saw your ads

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Keywords

Summary of how your keywords are performing

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Keyword
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Search Terms

Search terms that triggered your ads

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Search Term
Impr.
Clicks
Cost
Conv.
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Device Performance

Lead Funnel

Performance Comparison

Your performance by day of week and time of day

Diagnosis

Campaign Efficiency (Spend vs CPA)

Campaign Performance

Ad Group Performance

Keyword Efficiency (CPC vs Conv. Rate)

Quality Score Distribution

Keywords

Add keywords and remove existing entries.

Add keywords Create one or many keywords in a focused review flow.

Keyword Performance

Negative Keywords

Manage campaign, ad group, and shared-list negatives.

Add negative keywords Choose the exact scope, then review before applying.

Read-only Google Ads search term performance. Low-volume queries may be hidden by Google.

Search Terms

Keyword Planner Explorer

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Discover new keywords

Enter at least one keyword to continue.

Opportunity Map

Keyword Planner Ideas

Keyword Universe Coverage

Combined Keyword Universe

Google Ads targeting

Audiences

Understand who responds to your ads, then review targeting, observation, exclusions and demographic changes before they reach Google Ads.

Audience segments

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Demographics

Performance by age, gender, household income and parental status.

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Exclusions

Segments that are prevented from seeing ads at the exact selected level.

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First-Party Lead Review All time

Google Lead Review & Activity

Google Lead Quality by Campaign

Lead Quality by Search Term / Keyword

Lead Source Paths

What people did before review Captured lead actions to current status

Repeated Lead Actions

Conversions

Search to Conversion Path

Search Term (What users typed)
➔
Keyword (What you bid on)
➔
Conversion Action (Conversion Action)

Conversion by Search Term

Conversions by Actions

Offline Conversion Auth

Budget vs Rank Constraints

Impression Share by Campaign (Lost to Budget vs Rank)

Impression Share over Time

Competitor Waste Analysis

Analysis of ad spend on search terms containing competitor brand names (like Wati, AiSensy, Interakt). Users searching for competitors are typically high-intent but seeking someone else, making these clicks higher-risk.

Competitor Volume & Share

Quality Score

Auction Sheet Settings

Auction Insights

Impression share trend You and the four largest rivals across current and comparison dates
Display URL domain Impression share Overlap rate Position above rate Top of page rate Abs. top of page rate Outranking share

Top advertisers at absolute top

Abs. top-of-page rate

Advertisers shown with you most often

Overlap rate

Competitors entering and exiting

Compared with the previous equal-length period

Landing Pages

Ad Schedule

Preview campaign schedule changes before execution in Google Ads.

Days
Start Time
:
End Time
:

Activity History

Activity history for Google Ads account changes.

Opportunities & Suggestions

Recommended Actions

Recommendations Requiring Review

Past Decisions & Tracking