Overview

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Lead Funnel

Performance Comparison

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...against this period

30-Day Trends

Device Performance

Your performance by day of week and time of day

Diagnosis

Campaign Efficiency (Spend vs CPA)

Campaign Performance

Ad Group Performance

Keyword Efficiency (CPC vs Conv. Rate)

Quality Score Distribution

Keywords

Add keywords and remove existing entries.

Keyword Performance

Negative Keywords

Manage campaign and ad group negatives.

Scope Campaign Negative keyword text Match type

Read-only Google Ads search term performance. Low-volume queries may be hidden by Google.

Search Terms

Keyword Planner Explorer

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Discover new keywords

Enter products or services closely related to your business Enter a site to filter unrelated keywords

Language Location

Enter at least one keyword to continue.

Try not to be too specific or general. For example, "meal delivery" is better than "meals" for a food delivery business.

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Using your site will filter out services, products, or brands that you do not offer.

Opportunity Map

Keyword Planner Ideas

Keyword Universe Coverage

Combined Keyword Universe

First-Party Lead Review

Incoming Lead Review & Activity

Lead Quality by Campaign

Lead Quality by Search Term / Keyword

Lead Source Paths

What people did before review Captured lead actions to current status

Repeated Lead Actions

Conversions

Search to Conversion Path

Search Term (What users typed)

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Keyword (What you bid on)

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Conversion Action (Conversion Action)

Conversion by Search Term

Conversions by Actions

Offline Conversion Auth

Competitor Waste Analysis

Analysis of ad spend on search terms containing competitor brand names (like Wati, AiSensy, Interakt). Users searching for competitors are typically high-intent but seeking someone else, making these clicks higher-risk.

Competitor Volume & Share

Quality Score

Auction Sheet Settings

Auction Insights

Sheets-backed scopes

Auction trend over time You vs top rivals by impression share

Domain pressure mix Top rivals by observed share

Rival pressure leaders Share, overlap, position

Landing Pages

Ad Schedule

Preview campaign schedule changes before execution in Google Ads.

Campaign

Days

Start Time

End Time

Activity History

Activity history for Google Ads account changes.